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In force2023 Revised Edition
Contents

4. Meaning of unfair practice

In plain English

It is an unfair practice for a supplier to do, say or leave out anything that might reasonably deceive or mislead a consumer. Making a false claim is unfair. So is taking advantage of a consumer who the supplier knows, or should know, cannot protect their interests or understand the deal. Doing anything listed in Schedule 2 is also unfair.

Summary · Drafted with AI, checked against the official text on 30 Sep 2026.

It is an unfair practice for a supplier, in relation to a consumer transaction —

(a)

to do or say anything, or omit to do or say anything, if as a result a consumer might reasonably be deceived or misled;

(b)

to make a false claim;

(c)

to take advantage of a consumer if the supplier knows or ought reasonably to know that the consumer —

(i)

is not in a position to protect his own interests; or

(ii)

is not reasonably able to understand the character, nature, language or effect of the transaction or any matter related to the transaction; or

(d)

without limiting the generality of paragraphs (a), (b) and (c), to do anything specified in Schedule 2.

Consumer Protection

(Fair Trading)

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